A colorful graphic with overlapping speech bubbles containing text about brands, pride, advertising, and LGBTQ+ marketing efforts, with the Publicis Groupe logo at the bottom left.
Colorful digital illustration featuring a person with glasses and long braids, holding a phone. To the right, a cartoon character with exaggerated muscular arms, earrings, and vibrant clothing, with purple and pink lightning bolts around their head.
Bright orange background with large yellow diagonal text that says 'HELLO, WE ARE'. To the right, there is a paragraph explaining that Pride is about more than a rainbow logo and includes the intersection of queerness with all parts of culture, empha
An infographic with bright colors including purple, yellow, orange, and pink discussing the impact of silence and brand strategies around Pride and LGBTQ+ rights, highlighting recent trends and data.
An open magazine or report with the title "Brands, Pride, & Advertising / 2025". The left page features a black background with purple and yellow bold text stating "We initiated our own research:" and detailed survey methodology and purpose. The righ
Graph showing percentages of self-identified LGBTQ+ individuals by age groups in the Netherlands, with a bar for each age group colored differently. Text discusses LGBTQ+ identification rates and generational differences.
Map of the Netherlands with colored dots indicating attitudes towards LGBTQ+ acceptance and inclusivity. The map highlights that 92% of Dutch consumers are positive or neutral towards inclusivity and LGBTQ+ community, represented by yellow dots. The
Page from a magazine or report discussing inclusive advertising, featuring headlines, text, and colorful graphs with percentages related to brands' support for inclusivity and LGBTQ+ representation in the Netherlands and globally.
An infographic showing support for LGBTQ+ community by brands in advertising, with three vertical bars comparing support percentages in the Netherlands and across the LGBTQ+ community, highlighting increased support over time with percentages and col
Bold orange and teal text on a black background discussing themes of automotive branding and advertising.
Text discussing the rise of polarization and negative sentiment among LGBTQ+ support in advertising, accompanied by bar graph comparing percentages from 2024 and 2025, with the data reflecting support and acceptance trends.
A page from a magazine or infographic with large orange and black text that reads '5 CRITICAL TENSIONS TO NAVIGATE'. To the right, there is a paragraph discussing supporting inclusivity and LGBTQ+ communities, mentioning five critical tensions. Below
A page from a magazine discussing LGBTQ+ generation polarization, with sections including a graph showing attitudes towards different groups within the LGBTQ+ community, a list of three causes for polarization, and related text and statistics.
Graph showing attitudes within the LGBTQ+ community, highlighting that 88% of men and women are very or quite positive towards LGBTQ+ individuals, while 95% of men and 77% of women are very or quite neutral, and percentages of very or quite negative
A colorful infographic with the title "IQ+ UNKNOWN MAKES UNLOVED" and the subtitle "Navigate the tension of." It displays survey results on attitudes towards inclusivity based on political and demographic groups, with percentages for different catego
Colorful speech bubbles with Dutch phrases discussing Dutch culture and social conformity, alongside a black background and some text in English about the topic.
Colorful infographics and text discussing LGBTQ+ brand support and consumer trust perceptions.
Bright turquoise background with bold orange text reading 'INDUSTRY INSIGHTS' on the left side and a graphic of an eye on the bottom right corner, featuring a black pupil and orange iris with a white circle.
Infographic showing marketing professionals' opinions on brands supporting LGBTQ+ community, with bar graphs indicating percentages of agreement and disagreement among professionals.
Infographic analyzing LGBTQ+ themes in rainbow ads by brand, highlighting recall, brand engagement, and survey results with colorful text, dotted charts, and survey question.
Bold black text on a yellow background with a large green arrow pointing to the right, reading "HOW TO MOVE FORWARD".
Bright orange background with bold, large cyan text stating, 'There is more to win than to lose for brands supporting.' A paragraph of smaller cyan text discusses research findings on LGBTQ+ support and brand recognition, with decorative star and cir
Colorful infographic emphasizing pride and support for the LGBTQ+ community, featuring large numbers 1, 2, and 3 with accompanying supportive messages in vibrant colors.
Colorful magazine spread with purple and green theme. The left page has large bold text saying 'PATHWAY' and a large number 1, with a green arrow pointing to the right. The right page features a green circle with a purple outline of a face making a s
Page from a magazine titled 'PATHWAY: STEADY SUPPORTER.' The page features a large illustration of a flexed bicep muscle and a block of text about LGBTQ+ community support and visibility.
Colorful magazine page with large yellow text 'PATHWAY' and a yellow smiley face with 'PROUD ALLY' on the right side. The background is orange with multicolored stars and squiggles, and smaller text discusses advocacy, inclusion, and supporting LGBTQ
Two pages of a magazine or report with a yellow background and black text blocks. The left page has a prominent red and yellow title, 'INSPIRATION FOR BETTER SUPPORT,' and the right page contains segmented black text blocks with red and yellow headin
Two images on a colorful background celebrating diversity and pride. The top image shows two older individuals, one in drag, holding drinks with a bottle of Absolut Vodka, celebrating LGBTQ+ representation since 1981. The bottom image features a grou
A webpage with bold orange and black text on a green background, featuring images of diverse people, and sections about education, matchmaking, and community support.
Colorful poster with bold yellow text stating "MAKE US PROUD" and orange text "GO FORTH AND BE BRAVE." Additional information in smaller print about a report produced by Publiccis Groupe NL and contact details. The bottom includes a rainbow-colored "
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