2024 Publicis PINJA "Brands, Pride, & Advertising" Research
Black background with white outlined letters spelling 'PRADA' and a yellow bar across the middle with the words 'pride is not an ad'. Additional text at the bottom says 'Brands, Pride & Advertising | Survey Results August 2024' and the logos 'PUBLICI
A survey report cover titled 'Brands, Pride & Advertising' with focus on LGBTQ+ brand marketing efforts, dated August 2024, and includes the hashtag #prideisnotad.
Website page titled "Hello, we are PINAA" with text explaining PINAA as a queer employee resource group of Publicis NL and Boomerang Agency, advocating for pride and fighting rainbow capitalism, emphasizing diversity and inclusivity for LGBTQ+ commun
Black and white photograph of two people reading a book together in a library, surrounded by bookshelves.
Survey report cover page with a large black text asking about the Dutch population's thoughts on brands joining Pride, and a yellow sidebar with methodology and demographic details. To the right, there is a photo of a crowd holding a sign that reads
Survey results displayed in a bar chart showing that 73% of Dutch people find LGBTQ+ acceptance very important, with similar positive sentiments expressed about supporting the LGBTQ+ community.
Bar chart illustrating survey results with yellow, black, and gray bars representing importance levels regarding LGBTQ+ acceptance in Dutch society, alongside bold text emphasizing action's importance.
A graph showing survey results about including LGBTQ+ in advertising, with 61% believing it has a positive societal impact and 28% highlighting its importance for social acceptance, accompanied by explanatory text.
Bar graph showing survey results about public perception of brands using LGBTQ+ inclusive campaigns, with majority agreement and minority disagreement.
A survey results page showing a bar graph comparing agreement levels with the statement 'Put your money where your mouth is!' regarding brands supporting LGBTQ+ advocacy. The yellow bar indicating agreement shows approximately 58%, the black bar disa
Bar chart showing survey results on business risk in face of human rights, with yellow representing agreement, black disagreement, and gray neutral, highlighting that 86.5% of respondents view it positively or neutrally, and 13.5% disagree.
A black background with large, yellow-outlined, rounded block letters spelling 'DAPA.' In the center, there is a quote by Jay Curley about options for ice cream, with his title as Ben & Jerry's Global Head of Integrated Marketing.
A survey poster about Dutch advertising, media, and marketing professionals involved in LGBTQ+ issues. The poster includes a photo of three people at a park with greenery, one holding a rainbow balloon and a rainbow flag, and another holding a heart-
Slide from a presentation showing survey results about marketing professionals' insecurity on LGBTQ+ topics, with a pie chart indicating 77% agreement and a bar graph showing 39% confidence, including quoted comments.
Survey results about LGBTQ+ inclusion and marketing strategies, showing a bar graph comparing Yes and No responses, with yellow and black bars, and mentioning percentages of professionals supporting LGBTQ+ representation in branding.
Survey results showing a bar graph comparing broad and specific support for the LGBTQ+ community among marketing professionals. The broad support bar is yellow and much larger than the black specific support bar. The text highlights 84% support for b
A report page with a large bold title "Conclusion" and several paragraphs of text discussing LGBTQ+ inclusion, marketing, community support, and industry growth.
Neon yellow outline text of the word "PRIDE" on a black background. In the center, there is a quote: "Silence is the most harmful thing you can do." with a credit line below: Pride Is Not An Ad panel.
Panels at the ADsterdam festival featuring diverse speakers and audience members, with a screen displaying headshots and names of speakers.
A digital graphic featuring the PINA logo and a photo of a building with rainbow-colored striped turrets and a message along the bottom reading 'BE WHO YOU ARE' and 'LOVE WHO YOU WANT.'
Thank you message for contributing members of Pride Is Not An Ad team with a list of names.
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