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    <loc>https://www.prideisnotjustanad.com/2025-research</loc>
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    <lastmod>2026-09-28</lastmod>
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      <image:title>2025 Research</image:title>
      <image:caption>A colorful graphic with overlapping speech bubbles containing text about brands, pride, advertising, and LGBTQ+ marketing efforts, with the Publicis Groupe logo at the bottom left.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Colorful digital illustration featuring a person with glasses and long braids, holding a phone. To the right, a cartoon character with exaggerated muscular arms, earrings, and vibrant clothing, with purple and pink lightning bolts around their head. The background is black with text and graphics celebrating LGBTQ+ community insights.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Bright orange background with large yellow diagonal text that says 'HELLO, WE ARE'. To the right, there is a paragraph explaining that Pride is about more than a rainbow logo and includes the intersection of queerness with all parts of culture, emphasizing inclusion and community-driven initiatives. The bottom contains additional text in yellow highlighting the importance of bold, inclusive marketing, with smaller text indicating the pages and date.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>An infographic with bright colors including purple, yellow, orange, and pink discussing the impact of silence and brand strategies around Pride and LGBTQ+ rights, highlighting recent trends and data.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/785a9450-4969-4bda-a0de-e1dc5a25b189/PINJA_ANNUAL_REPORT_2025_page-0005.jpg</image:loc>
      <image:title>2025 Research</image:title>
      <image:caption>An open magazine or report with the title "Brands, Pride, &amp; Advertising / 2025". The left page features a black background with purple and yellow bold text stating "We initiated our own research:" and detailed survey methodology and purpose. The right page has an orange background with white text outlining research methodology, geographical coverage, field timing, screening criteria, sample size, age range, and target demographic, focusing on LGBTQ+ representation and research details.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Graph showing percentages of self-identified LGBTQ+ individuals by age groups in the Netherlands, with a bar for each age group colored differently. Text discusses LGBTQ+ identification rates and generational differences.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/20dd5a2f-7eca-4564-a3b3-eac156bba4d9/PINJA_ANNUAL_REPORT_2025_page-0007.jpg</image:loc>
      <image:title>2025 Research</image:title>
      <image:caption>Map of the Netherlands with colored dots indicating attitudes towards LGBTQ+ acceptance and inclusivity. The map highlights that 92% of Dutch consumers are positive or neutral towards inclusivity and LGBTQ+ community, represented by yellow dots. The image includes a legend explaining the colors for completely agree, neutral, and completely disagree.</image:caption>
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    <image:image>
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      <image:title>2025 Research</image:title>
      <image:caption>Page from a magazine or report discussing inclusive advertising, featuring headlines, text, and colorful graphs with percentages related to brands' support for inclusivity and LGBTQ+ representation in the Netherlands and globally.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>An infographic showing support for LGBTQ+ community by brands in advertising, with three vertical bars comparing support percentages in the Netherlands and across the LGBTQ+ community, highlighting increased support over time with percentages and colorful dot patterns.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Bold orange and teal text on a black background discussing themes of automotive branding and advertising.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Text discussing the rise of polarization and negative sentiment among LGBTQ+ support in advertising, accompanied by bar graph comparing percentages from 2024 and 2025, with the data reflecting support and acceptance trends.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>A page from a magazine or infographic with large orange and black text that reads '5 CRITICAL TENSIONS TO NAVIGATE'. To the right, there is a paragraph discussing supporting inclusivity and LGBTQ+ communities, mentioning five critical tensions. Below that, a numbered list starts with '1 Gen Z: the most polarized generation' and continues with other items.</image:caption>
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    <image:image>
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      <image:title>2025 Research</image:title>
      <image:caption>A page from a magazine discussing LGBTQ+ generation polarization, with sections including a graph showing attitudes towards different groups within the LGBTQ+ community, a list of three causes for polarization, and related text and statistics.</image:caption>
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    <image:image>
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      <image:title>2025 Research</image:title>
      <image:caption>Graph showing attitudes within the LGBTQ+ community, highlighting that 88% of men and women are very or quite positive towards LGBTQ+ individuals, while 95% of men and 77% of women are very or quite neutral, and percentages of very or quite negative attitudes are lower.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>A colorful infographic with the title "IQ+ UNKNOWN MAKES UNLOVED" and the subtitle "Navigate the tension of." It displays survey results on attitudes towards inclusivity based on political and demographic groups, with percentages for different categories (L, G, B, T, Q+). There is a section discussing the significance of the T and Q+ in the LGBTQ+ community and how gender identity issues are perceived. The right side includes a tweet about Pride Month and a pink caption about separating LGB identities from TQ+.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Colorful speech bubbles with Dutch phrases discussing Dutch culture and social conformity, alongside a black background and some text in English about the topic.</image:caption>
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    <image:image>
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      <image:title>2025 Research</image:title>
      <image:caption>Colorful infographics and text discussing LGBTQ+ brand support and consumer trust perceptions.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/f8585afb-7b5c-4798-a4dc-136a41e02301/PINJA_ANNUAL_REPORT_2025_page-0018.jpg</image:loc>
      <image:title>2025 Research</image:title>
      <image:caption>Bright turquoise background with bold orange text reading 'INDUSTRY INSIGHTS' on the left side and a graphic of an eye on the bottom right corner, featuring a black pupil and orange iris with a white circle.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Infographic showing marketing professionals' opinions on brands supporting LGBTQ+ community, with bar graphs indicating percentages of agreement and disagreement among professionals.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Infographic analyzing LGBTQ+ themes in rainbow ads by brand, highlighting recall, brand engagement, and survey results with colorful text, dotted charts, and survey question.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/9285a58c-7114-4f42-b1ec-a2f538d900d2/PINJA_ANNUAL_REPORT_2025_page-0021.jpg</image:loc>
      <image:title>2025 Research</image:title>
      <image:caption>Bold black text on a yellow background with a large green arrow pointing to the right, reading "HOW TO MOVE FORWARD".</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Bright orange background with bold, large cyan text stating, 'There is more to win than to lose for brands supporting.' A paragraph of smaller cyan text discusses research findings on LGBTQ+ support and brand recognition, with decorative star and circle outline patterns in the background.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Colorful infographic emphasizing pride and support for the LGBTQ+ community, featuring large numbers 1, 2, and 3 with accompanying supportive messages in vibrant colors.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Colorful magazine spread with purple and green theme. The left page has large bold text saying 'PATHWAY' and a large number 1, with a green arrow pointing to the right. The right page features a green circle with a purple outline of a face making a shushing gesture, above the text 'QUIET BYSTANDER' in purple. Below that, there is smaller text discussing LGBTQ+ support, silence, and brand loyalty.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Page from a magazine titled 'PATHWAY: STEADY SUPPORTER.' The page features a large illustration of a flexed bicep muscle and a block of text about LGBTQ+ community support and visibility.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Colorful magazine page with large yellow text 'PATHWAY' and a yellow smiley face with 'PROUD ALLY' on the right side. The background is orange with multicolored stars and squiggles, and smaller text discusses advocacy, inclusion, and supporting LGBTQ+ communities.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Two pages of a magazine or report with a yellow background and black text blocks. The left page has a prominent red and yellow title, 'INSPIRATION FOR BETTER SUPPORT,' and the right page contains segmented black text blocks with red and yellow headings discussing LGBTQ+ topics.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Two images on a colorful background celebrating diversity and pride. The top image shows two older individuals, one in drag, holding drinks with a bottle of Absolut Vodka, celebrating LGBTQ+ representation since 1981. The bottom image features a group of diverse, elderly people smiling and posing together, with a sign that says "KPN Pride Verified" and multicolored hearts, indicating pride and diversity appreciation.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>A webpage with bold orange and black text on a green background, featuring images of diverse people, and sections about education, matchmaking, and community support.</image:caption>
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      <image:title>2025 Research</image:title>
      <image:caption>Colorful poster with bold yellow text stating "MAKE US PROUD" and orange text "GO FORTH AND BE BRAVE." Additional information in smaller print about a report produced by Publiccis Groupe NL and contact details. The bottom includes a rainbow-colored "PULSE" logo and the Publiccis Groupe logo, a stylized sun face.</image:caption>
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  <url>
    <loc>https://www.prideisnotjustanad.com/2024-research</loc>
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    <lastmod>2026-09-28</lastmod>
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      <image:title>2024 Research</image:title>
      <image:caption>2024 Publicis PINJA "Brands, Pride, &amp; Advertising" Research</image:caption>
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      <image:title>2024 Research</image:title>
      <image:caption>Black background with white outlined letters spelling 'PRADA' and a yellow bar across the middle with the words 'pride is not an ad'. Additional text at the bottom says 'Brands, Pride &amp; Advertising | Survey Results August 2024' and the logos 'PUBLICIS / BOOMERANG'.</image:caption>
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      <image:title>2024 Research</image:title>
      <image:caption>A survey report cover titled 'Brands, Pride &amp; Advertising' with focus on LGBTQ+ brand marketing efforts, dated August 2024, and includes the hashtag #prideisnotad.</image:caption>
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      <image:title>2024 Research</image:title>
      <image:caption>Website page titled "Hello, we are PINAA" with text explaining PINAA as a queer employee resource group of Publicis NL and Boomerang Agency, advocating for pride and fighting rainbow capitalism, emphasizing diversity and inclusivity for LGBTQ+ communities.</image:caption>
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      <image:title>2024 Research</image:title>
      <image:caption>Black and white photograph of two people reading a book together in a library, surrounded by bookshelves.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/c4f49a1f-14b6-4db1-8709-ac4fef48cb1c/6.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>Survey report cover page with a large black text asking about the Dutch population's thoughts on brands joining Pride, and a yellow sidebar with methodology and demographic details. To the right, there is a photo of a crowd holding a sign that reads 'Life is short be as queer as you want.' Photo by Raphael Renter on Unsplash.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/d7299752-3091-45c7-b421-158651b6fb8d/7.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>Survey results displayed in a bar chart showing that 73% of Dutch people find LGBTQ+ acceptance very important, with similar positive sentiments expressed about supporting the LGBTQ+ community.</image:caption>
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      <image:title>2024 Research</image:title>
      <image:caption>Bar chart illustrating survey results with yellow, black, and gray bars representing importance levels regarding LGBTQ+ acceptance in Dutch society, alongside bold text emphasizing action's importance.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/3a22ca48-06ca-47b3-8639-2b6c871c904f/9.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>A graph showing survey results about including LGBTQ+ in advertising, with 61% believing it has a positive societal impact and 28% highlighting its importance for social acceptance, accompanied by explanatory text.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/53db1f6c-20b1-4c4a-be2a-ab0db107dfad/10.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>Bar graph showing survey results about public perception of brands using LGBTQ+ inclusive campaigns, with majority agreement and minority disagreement.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/52081cea-0cfd-4529-a179-03e2bc54e195/11.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>A survey results page showing a bar graph comparing agreement levels with the statement 'Put your money where your mouth is!' regarding brands supporting LGBTQ+ advocacy. The yellow bar indicating agreement shows approximately 58%, the black bar disagreement about 20%, and the gray bar neutral around 28%. Text highlights that 57.5% of Dutch people believe brands should actively support the LGBTQ+ community, with additional statistics about donations from campaigns.</image:caption>
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      <image:title>2024 Research</image:title>
      <image:caption>Bar chart showing survey results on business risk in face of human rights, with yellow representing agreement, black disagreement, and gray neutral, highlighting that 86.5% of respondents view it positively or neutrally, and 13.5% disagree.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/aa3fb2ea-b6cc-40c0-adcf-290db240df94/13.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>A black background with large, yellow-outlined, rounded block letters spelling 'DAPA.' In the center, there is a quote by Jay Curley about options for ice cream, with his title as Ben &amp; Jerry's Global Head of Integrated Marketing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/788ef5d2-7166-42f0-926d-a5b35c5e7709/14.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>A survey poster about Dutch advertising, media, and marketing professionals involved in LGBTQ+ issues. The poster includes a photo of three people at a park with greenery, one holding a rainbow balloon and a rainbow flag, and another holding a heart-shaped sign that says 'ONE WAY.' The yellow sidebar on the right provides survey methodology and demographic details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/ef758895-b620-49ad-a47f-da7ad8d9d765/15.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>Slide from a presentation showing survey results about marketing professionals' insecurity on LGBTQ+ topics, with a pie chart indicating 77% agreement and a bar graph showing 39% confidence, including quoted comments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/f6c6b693-8906-4031-890e-23c9876fca93/16.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>Survey results about LGBTQ+ inclusion and marketing strategies, showing a bar graph comparing Yes and No responses, with yellow and black bars, and mentioning percentages of professionals supporting LGBTQ+ representation in branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/277914fe-1339-4243-8867-03f0d9f12ef4/17.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>Survey results showing a bar graph comparing broad and specific support for the LGBTQ+ community among marketing professionals. The broad support bar is yellow and much larger than the black specific support bar. The text highlights 84% support for broad support and discusses professionals favoring general messages over specific issues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/7ade101b-6943-4f66-88c3-aa3b186bd12f/18.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>A report page with a large bold title "Conclusion" and several paragraphs of text discussing LGBTQ+ inclusion, marketing, community support, and industry growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/ad9506ff-8446-4140-abfe-9ce0fefbf6ee/19.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>Neon yellow outline text of the word "PRIDE" on a black background. In the center, there is a quote: "Silence is the most harmful thing you can do." with a credit line below: Pride Is Not An Ad panel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/a92eb574-185d-4001-9ad0-59eeacce2b6b/20.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>Panels at the ADsterdam festival featuring diverse speakers and audience members, with a screen displaying headshots and names of speakers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/f57d0295-d869-4922-a481-f75628e4e57e/21.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>A digital graphic featuring the PINA logo and a photo of a building with rainbow-colored striped turrets and a message along the bottom reading 'BE WHO YOU ARE' and 'LOVE WHO YOU WANT.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/f976ac72-58da-4a7d-af8f-e6d682376491/22.jpg</image:loc>
      <image:title>2024 Research</image:title>
      <image:caption>Thank you message for contributing members of Pride Is Not An Ad team with a list of names.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.prideisnotjustanad.com/operation-spread-love</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/2b9e331e-f816-4873-9377-6bda557d737d/1.jpg</image:loc>
      <image:title>Operation "Spread Love"</image:title>
      <image:caption>Yellow background with bold black text that says, 'We're saddened by the news that Dutch teenagers' acceptance of homosexuality has sharply declined'. Partially visible newspaper article in Dutch with the headline 'de Volkskrant' and text about acceptance of homosexuality among youth. Small black navigation circle and arrow icon at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/b1fd5f08-a77f-4415-b9e6-be1022d6b014/2.jpg</image:loc>
      <image:title>Operation "Spread Love"</image:title>
      <image:caption>Line graph showing percentage of high school students' attitude towards homosexuality from 2010 to 2025. The red line represents girls with a peak at 51.3%, and the blue line represents boys with a peak at 22.3%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/3957c8a5-ee8b-48a3-bc38-aa8887189154/3.jpg</image:loc>
      <image:title>Operation "Spread Love"</image:title>
      <image:caption>A screenshot of a poster or infographic that highlights statistics about secondary school students' perceptions of whether someone who is gay or lesbian can be open about their identity at school. It includes a line graph showing survey data from 2009 to 2025, with percentages and trend lines. The background is orange, and the text discusses the importance of safety and being authentic among LGBTQ+ youth. The top right corner mentions the source: HBSC 2025, Utrecht University &amp; Trimbos Institute.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/a4133463-bd30-4711-8142-f7a6cb16c4b3/4.jpg</image:loc>
      <image:title>Operation "Spread Love"</image:title>
      <image:caption>Screenshot of a digital presentation or news article about societal and political issues, including topics like LGBTQ+ rights, acceptance of gay young people, and the importance of collective action. Visible are various text snippets, article headlines, and a map tile labeled 'D66 Nijmegen' with a note about hanging out the flag.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/6cc07ede-00f6-455c-aa03-7e39688fca78/5.jpg</image:loc>
      <image:title>Operation "Spread Love"</image:title>
      <image:caption>A purple background with large black text stating "A MOVEMENT IS STARTING" and a quote about brands having a responsibility to stand up. There is a partial screenshot of a social media post with a black plush toy and some comments, as well as a clip icon, bottom navigation dots, and a forward arrow button.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/ebdbcf3e-e647-4279-819b-8ff9a8c97f98/6.jpg</image:loc>
      <image:title>Operation "Spread Love"</image:title>
      <image:caption>People holding signs at a rally or protest. One sign reads 'CHOSEN FAMILY VALUES,' and another reads 'WE ARE HERE.' The image has overlays of yellow text with a call to support love and solidarity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6891c80f467efc7a61fe1619/591ce8ac-5d4f-4408-819d-663e0b17f1ae/7.jpg</image:loc>
      <image:title>Operation "Spread Love"</image:title>
      <image:caption>Black background with yellow text and a lion logo, promoting community action and LGBTQ+ acceptance in the Netherlands, with links to various sources and social media.</image:caption>
    </image:image>
  </url>
</urlset>

